Media kit
For brand partners interested in short-form commentary on beauty, minimalism, and the way everyday things make people feel.
Partnership request
Creator-led short-form video for brands that care about taste, restraint, and how objects land.
Request full kit
Includes current platform screenshots, audience mix, recent reach, and rate guidance.
- Platforms
- TikTok, Instagram, YouTube Shorts
- 12M+ views
- Across TikTok and Instagram in the last 12 months
- Full kit
- Audience screenshots, recent reach, rates, and formats
Brand Fit
- Beauty and skincare Fragrance, packaging-forward products, and visual systems.
- Home and wardrobe Object-led minimalism, styling, and everyday rituals.
- Creative tools Design software, visual workflows, and taste-led systems.
- Berlin culture Launches, events, and local projects with a visual point of view.
Partnership Formats
- Sponsored short-form TikTok or Reel with platform-native disclosure.
- Critique format Product, packaging, or identity commentary for social.
- UGC package Video assets for paid social or owned brand channels.
- Cross-post package TikTok, Instagram, and YouTube Shorts distribution.
- Berlin coverage Event, launch, or cultural project coverage.
Request the Full Kit
Shared on request: dated platform screenshots, audience demographics, recent post performance (saves, shares, reach, link activity), partnership formats, and rate guidance. Campaign reporting available after publication.
Request full kit